Bruce Friedrich is founder & president of the Good Food Institute, a global network of nonprofit science-focused think tanks, with operations in India, Israel, Brazil, APAC, Europe, and the United States. Charity evaluator Giving Green finds that GFI is one of the top six non-profits for climate change mitigation. Bruce’s book, Meat, will be released February 3. The book has earned endorsements from CSIS director of global food and water security Caitlin Welsh (who penned the foreword); Nobel Laureate in economics Michael Kremer, primatologist Jane Goodall, Obama regulatory czar Cass Sunstein, Harvard Medical School genetics professor George Church, The Ministry of the Future author Kim Stanley Robinson, and more. Says Welsh, “This book explains the imperative to transform our food systems, and lays out a game plan to get us there… Meat is as important as it is enjoyable.” Check it out wherever books are sold (or here).